Case Study  ·  Jackson Hole Mountain Resort  ·  2019 – 2026

Seven Years
in the Tetons.

Final Role Brand Content, Communications & Athlete Team Manager
Tenure July 2019 – February 2026
Scope Social · Film · Editorial · Athlete Program · $200K+ Budget
Peak Achievement #1 ski resort social audience globally · 3.3B media impressions
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The Beginning

A Dream That
Became Real.

2019

There are jobs you take for a paycheck. And then there are the ones you'd have done for free — the ones you dreamed about before you knew they existed. Jackson Hole Mountain Resort was the second kind.

In the summer of 2019, Nate arrived in Teton Village as the resort's new eCRM & Market Research Manager — boots barely broken in, ambition already at elevation. He'd come from Oracle's data cloud division in Colorado, where he spent three years translating complex audience targeting strategy into client-facing narratives. He knew data. He knew storytelling. He was about to learn what it meant to do both at the foot of the most dramatic mountain range in North America.

Those first two years were foundational. Building JHMR's email marketing infrastructure from scratch. Redesigning templates. Growing the list. Standing up a market research program that delivered actionable guest insights that actually changed how the resort made decisions. It wasn't the glamorous part. It was the essential part — and Nate thrived, learning the brand from the inside, earning trust at every level, and quietly laying the groundwork for what came next.

What came next would change everything.

The Evolution

Growing Into
the Role.

2019
–
2021
eCRM & Market Research Manager

Building the Foundation

Arrived as a data strategist and left as something more. Rebuilt JHMR's email marketing program from templates to full targeting strategy, driving list growth and measurable engagement. Simultaneously built and ran a market research team delivering biannual guest surveys that shaped resort-wide decisions. The groundwork of trust, fluency, and systems thinking was laid here — even if no one outside the resort was watching yet.

Late
2021
An Opportunity to Inspire

The Path Least Traveled

In late 2021, Nate moved teams internally to begin building his career in content marketing and storytelling. Responsibilities included overseeing all social media and blog content. No playbook handed down. Just an opportunity to grow the most inspiring brand in skiing, while honing creative skills and building relationships with content creators and athletes alike.

2022
–
2024
Brand Content, Communications & Athlete Team Manager

Building the Machine

Over the next four years, Nate transformed JHMR's social and content operation into the highest-performing ski resort media presence in the world. He rebuilt the content calendar with a creative-first philosophy — balancing local relevance, global resonance, and paid/organic alignment across every platform and season. He hired and directed a roster of creative contractors: photographers, videographers, directors of photography, and producers. He launched original film series. He grew the combined audience by 300,000 followers. He turned Jackson Hole into even more of a bucket-list destination.

2025
–
2026
Peak Performance

At the Summit

The final chapter was the full realization of everything built before. Kings & Queens of Corbet's reached 3.3 billion total media impressions in a single season. The combined social audience crossed 1.4 million followers — the largest of any ski resort globally. Original films were earning audiences far beyond the resort's direct reach. Nate was producing, directing, writing, managing athletes, and overseeing the full creative operation. He had become exactly what Jackson Hole demands: someone who lives the adventure as fully as they create it.

Results at Scale

The Numbers
Speak.

Seven years of creative direction, content strategy, and relentless output — distilled into the metrics that matter most.

450M Total Impressions

Across Instagram, Facebook, TikTok, YouTube, X, and Threads over tenure.

250M Video Views

Original film, social video, and platform-native content driving sustained reach.

20M Total Engagements

Likes, comments, shares, and saves — real audience response to real creative work.

#1 Globally

The largest combined social media audience of any ski resort in the world — over 1.4M followers.

300K Followers Added

Net new audience growth through creative strategy, original content, and platform expertise.

4.5% Instagram Engagement Rate

Far above industry benchmarks — earned through content that resonates, not tricks that game the algorithm.

"This was a director-level role in scope, managing the entire creative output of one of the most recognized mountain brands on earth."
Skypilot Creative · Jackson, Wyoming
Flagship Campaign

Kings & Queens
of Corbet's.

Of everything produced during those seven years, nothing captures the scale of impact quite like Kings & Queens of Corbet's — JHMR's signature freeride competition held in the gut-dropping entrance of Corbet's Couloir, one of skiing's most iconic features.

When Nate took creative ownership of the event's content strategy, it was already beloved locally. What he built it into was something else entirely: a globally recognized sporting spectacle with reach that most resorts will never approach in their entire existence.

He led all social content strategy, video production, and editorial storytelling across five editions — each year pushing the creative ambition harder, refining the production, and growing the audience. The content didn't just document the competition. It put you inside the minds of athletes standing at the edge of a cliff, deciding whether to drop.

By 2025, the campaign had broken through to a scale that was almost hard to believe: 50 million social impressions and 3.3 billion total media impressions in a single season — 146% year-over-year growth.

2020
First edition under Nate's direction. Next-Level Couloir establishes the cinematic template.
2021
Taming the Beast — deeper athlete storytelling, broader distribution.
2022
Behind the Scenes — a more intimate editorial lens on preparation and consequence.
2023
The Mind Game — psychological portrait of athletes at the edge. Audience growth accelerates sharply.
2025
Peak season. 50M social impressions. 3.3B total media impressions. 146% YOY growth.
2025 Season · Peak Performance
3.3B Total Media Impressions
50M Social Impressions
146% Year-Over-Year Growth
5 Editions Produced
Film Portfolio

Made to Last.

Beyond the daily content operation, Nate produced a body of original long-form films — rooted in the terrain, the people, and the stories that make Jackson Hole unlike anywhere else on earth.

Layers of Time
Mountain Life · 60th Anniversary
Layers of Time
JHMR's 60th anniversary through 9 million years of Teton geology. Cinematic, meditative, and unmistakably Teton.
What Happens in the Dark Shines in the Light
Mountain Life · Operations
What Happens in the Dark Shines in the Light
A timelapse portrait of overnight mountain operations — the invisible work that makes the mountain run each day.
Sublette Spins On
Mountain Life · Legacy
Sublette Spins On
Archival footage and operator interviews honor the iconic lift that carried generations to 10,000 feet since 1987.
Kings & Queens VI: The Mind Game
Freeride · Kings & Queens VI
The Mind Game
Inside the minds of athletes preparing to drop into Corbet's Couloir. Fear, focus, and the decision to commit.
Summer at Jackson Hole
Brand · Summer
Summer at Jackson Hole
Mountain biking, hiking, Via Ferrata — summer at elevation in one of the world's great alpine environments.
Waffle Boys
Athlete · Culture
Waffle Boys
Work hard, ski harder, laugh often. A light-hearted snapshot of the Jackson Hole rhythm of life.
Athlete Program

The Roster.

Managing JHMR's athlete and ambassador program meant building real creative relationships with some of the most accomplished names in mountain sports — and turning those relationships into content that moved audiences globally.

Jimmy Chin
Filmmaker · Climber · Nat Geo Explorer of the Year
Kai Jones
Big Mountain Skier · Jackson Local
Cam Zink
Freeride MTB · Red Bull Athlete
Ian Walsh
Big Wave Surfer · Red Bull Athlete
Griffin Post
Big Mountain Skier · Filmmaker
Bryan Iguchi
Pro Snowboarder · Jackson Local
Breezy Johnson
USA Olympic Alpine Skier
Tommy Moe
USA Olympic Gold Medalist · Alpine
Anna Gibson
USA Olympic Freeskier
Resi Stiegler
USA Olympic Alpine Skier
Benjamin Alexander
Jamaica Olympic Skier · First Jamaican Alpine Olympian
Yuki Kadono
Japan Olympic Snowboarder · Slopestyle

Every athlete relationship was managed end-to-end — contract negotiation, creative integration, shoot direction, and multi-platform rollout. The goal was never just content. It was authentic storytelling that honored what made each athlete and each partnership genuinely compelling.

From shoots with Jimmy Chin and Kai Jones to on-snow sessions with Olympians, Nate directed it all — always with an eye toward the human story behind the athletic achievement, and the audience waiting on the other side of it.

Adventure Photojournalism

Written & Shot
in the Field.

Moonset to Moonrise
Adventure Photojournalism · Climbing
Moonset to Moonrise: A One-Day Ascent of Mt. Moran
A remote, dawn-to-dusk 6,000-foot ascent — by canoe across String Lake, up the CMC route, to the summit mesa and back. Words and photography by Nate Berenson.
Read the Full Story →
Climbing the Grand Teton
Adventure Photojournalism · Climbing
Climbing the Grand Teton with Exum Mountain Guides
A first-person ascent of the Tetons' iconic pinnacle — setting audacious goals, overcoming doubt, and what it feels like to finally stand on top of the world. Words and photography by Nate Berenson.
Read the Full Story →

Ready to Bring This
to Your Brand?

Seven years of brand building at a globally recognized mountain resort. The same level of creative direction, strategic thinking, and genuine investment — now available to the brands and people who are serious about doing it right.

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