Seven Years in the Tetons.

Final Role
Brand Content, Communications & Athlete Team Manager
Tenure
July 2019 – February 2026
Scope
Social · Film · Editorial · Athlete Program · $200K+ Budget
Peak Achievement
#1 ski resort social audience globally
Case Study · Jackson Hole Mountain Resort · 2019 – 2026
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The Beginning

A Dream That Became Real.

2019

Nate left an unfulfilling job in Colorado and moved to Jackson Hole in July, 2019. No playbook, just a leap of faith far outside his comfort zone in pursuit of his passions: skiing and fly fishing. He hoped that along the path his heart had illuminated, his journey would result in a self-realized dream of living for the simple pursuit of happiness. A transformation occurred with unforeseen beneficial results, propelling his growth leagues beyond his wildest dreams.

Over seven years of life-changing experiences at Jackson Hole Mountain Resort, Nate had the incredible opportunity for four-plus years to take the reins of the most recognizable brand in skiing and build it into an absolute juggernaut.

Inspire, so that others may aspire. Live the Jackson Hole adventure, so as to accurately portray Jackson Hole in all of its wild glory. Authenticity only comes from living it — and Nate lived it, all-gas-no-brakes.

Nate became a producer, professional photographer, an FAA-certified drone pilot, an adventure journalist, an elite skier, athlete manager, primary liaison for VIP guests, and creative director for social media. He forged friendships with his idols. He grew exponentially both as a creative and as a person through innumerable experiences beyond comfort's boundaries.

It's not the number of powder days or total impressions (although, both are sources of immense pride). The growth is what Nate is most proud of over his tenure. From a fresh-faced frother ready to learn the mountain like the back of his hand to a reliable, self-confident creative most at home in the mountains. He relished being the Swiss Army knife, capably versatile in any situation or environment.

Nate feels so much gratitude for all the legendary colleagues, athletes, creatives, locals, and friends. Passion unites and creates community. Community fuels growth, and growth fuels progress.

Dare to dream and make it your reality.
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Powder skiing at Jackson Hole Powder skiing at Jackson Hole
The Evolution

The Ascent.

2019

2021
eCRM & Market Research Manager

Building the Foundation

Arrived as a data strategist and left as something more. Rebuilt JHMR's email marketing program from templates to full targeting strategy, driving list growth and measurable engagement. Simultaneously built and ran a market research team delivering biannual guest surveys that shaped resort-wide decisions. The groundwork of trust, fluency, and systems thinking was laid here — even if no one outside the resort was watching yet.

Late 2021
An Opportunity to Inspire

The Path Least Traveled

In late 2021, Nate moved teams internally to begin building his career in content marketing and storytelling. Responsibilities included overseeing all social media and blog content. No playbook handed down. Just an opportunity to grow the most inspiring brand in skiing, while honing creative skills and building relationships with content creators and athletes alike.

2022

2025
Brand Content, Communications & Athlete Team Manager

Building the Machine

Over the next four years, Nate transformed JHMR's social and content operation into the highest-performing ski resort media presence in the world. He rebuilt the content calendar with a creative-first philosophy — balancing local relevance, global resonance, and paid/organic alignment across every platform and season. He hired and directed a roster of creative contractors: photographers, videographers, directors of photography, and producers. He launched original film series. He grew the combined audience by 300,000 followers. He turned Jackson Hole into even more of a bucket-list destination.

2026
Peak Performance

At the Summit

The final chapter was the full realization of everything built before. Kings & Queens of Corbet's reached 3.3 billion total media impressions and 50M social views at ▲146% YOY in a single season. The combined social audience crossed 1.4 million followers — the largest of any ski resort globally. Original films were earning audiences far beyond the resort's direct reach. Nate was producing, directing, writing, managing athletes, and overseeing the full creative operation. He had become exactly what Jackson Hole demands: someone who lives the adventure as fully as they create it.

Results at Scale

The Numbers Speak.

Seven years of creative direction, content strategy, and relentless output — distilled into the metrics that matter most.

450M
Total Impressions

Across Instagram, Facebook, TikTok, YouTube, X, and Threads over 6.5 years.

250M
Video Views

Original film, social video, and platform-native content drove sustained reach across platforms.

20M
Total Engagements

Likes, comments, shares, and saves — real audience response to content that actually moved people.

#1
Globally

Built the largest combined social media audience of any ski resort in the world — over 1.4M followers.

300K
Followers Added

Net new audience built through creative strategy, original content, and platform expertise.

4.5%
Instagram Engagement Rate

Far above industry benchmarks — earned through content that moved people, not tricks that gamed the algorithm.

Jackson Hole Aerial Tram Bluebird powder day at Jackson Hole
Flagship Campaign

Kings & Queens of Corbet's.

Of everything produced during those seven years, nothing captures the scale of impact quite like Kings & Queens of Corbet's — JHMR's signature freeride competition held in the awe-inspiring entrance of Corbet's Couloir, skiing's most iconic in-bounds run.

When Nate took creative ownership of the event's social content strategy, it was already beloved locally. What he built it into was something else entirely: a globally recognized sporting spectacle with reach that most resorts will never approach in their entire existence.

He led all social content strategy, including photo and video production and editorial storytelling across five editions. His work fueled the meteoric rise of the event's popularity on a global scale, pushing the creative ambition harder, refining the production, and growing the audience.

By 2025, the campaign had broken through to a scale that was almost hard to believe: 50M social impressions and 3.3B total media impressions in a single season — ▲146% YOY.

2020

Next-Level Couloir — establishes the cinematic template.

2021

Taming the Beast — deeper athlete storytelling, broader distribution.

2022

Behind the Scenes — a more intimate editorial lens on preparation and consequence.

2023

The Mind Game — psychological portrait of athletes at the edge.

2025

Peak season. 50M social impressions · 3.3B total media impressions.Watch 2025 Recap ↗

Nate Berenson on the lip of Corbet's Couloir
Nate (center) in his element during Kings & Queens 2025
Photo: Keegan Rice · Corbet's Couloir, JHMR
2025 Season · Peak Performance
3.3B
Total Media Impressions
50M
Social Impressions
146%
Year-Over-Year Growth
5
Editions Produced
Athlete skiing at Jackson Hole Anna Gibson at Jackson Hole
Film Portfolio

Frames From the Field.

Beyond the daily content operation, these are the long-form stories — the ones rooted in the terrain, the people, the history, and the human moments that make Jackson Hole unlike anywhere else on earth.

Layers of Time
RoleProducer & Aerials
Year2025
Views30K
Mountain Life · 60th Anniversary

Layers of Time

JHMR's 60th anniversary told through 9 million years of Teton geology — from ancient ocean sediment to the metamorphic rock beneath today's ski runs. A meditative look at the mountain that existed long before anyone thought to ski down it.

What Happens in the Dark Shines in the Light
RoleProducer
Year2024
Views26K
Mountain Life · Operations

What Happens in the Dark Shines in the Light

An overnight timelapse portrait of the unsung crew — groomers, patrollers, lift mechanics — who transform the mountain while guests sleep, so it's ready the moment lifts open the next morning.

Sublette Spins On
RoleProducer & Aerials
Year2024
Views75K
Mountain Life · Legacy

Sublette Spins On

The legacy of Sublette, JHMR's highest chairlift since 1987, told through archival footage and interviews with the operators who ran it for 37 years — capped with the debut of its high-speed replacement.

Kings & Queens VI: The Mind Game
RoleAsst. Producer
Year2023
Views66K
Freeride · Kings & Queens VI

The Mind Game

A psychological portrait of the athletes preparing to drop into Corbet's Couloir for Kings & Queens — the fear, the focus, and the exact moment each of them commits to the line.

Summer at Jackson Hole
RoleAsst. Producer
Year2023
Views36K
Brand · Summer

Summer at Jackson Hole

Mountain biking, Via Ferrata, hiking, and scenic tram rides — a look at Jackson Hole's summer season, when the same terrain that draws skiers in winter becomes a high-alpine playground the rest of the year.

Waffle Boys
RoleProducer & Aerials
Year2025
Views34K
Athlete · Culture

Waffle Boys

Tucker Carr and the Gentry brothers trade spatulas for skis as the seasons change — a lighthearted look at the culture and rhythm of a Jackson Hole winter, waffle consumption included.

Adventure Photojournalism

Written & Shot in the Tetons

Moonset to Moonrise
Adventure Photojournalism · Climbing

Moonset to Moonrise: A One-Day Ascent of Mt. Moran

A remote, dawn-to-dusk 6,000-foot ascent — by canoe across String Lake, up the CMC route, to the summit mesa and back. Words and photography by Nate Berenson.

Read the Full Story →
Climbing the Grand Teton
Adventure Photojournalism · Climbing

Climbing the Grand Teton with Exum Mountain Guides

A first-person ascent of the Tetons' iconic pinnacle — setting audacious goals, overcoming doubt, and what it feels like to finally stand on top of the world. Words and photography by Nate Berenson.

Read the Full Story →
On The Feed

Reels from the Range

Press & Recognition

Media Coverage

Hear what others have said.

Athlete Program

The Roster.

A few of the names Nate got to work alongside — one slice of a much bigger roster he managed year-round through JHMR's athlete and ambassador program.

Jimmy Chin

National Geographic Explorer · Oscar-Winning Filmmaker · Free Solo

Kai Jones

Big Mountain Skier · Next-Generation Icon

Cam Zink

Freeride MTB · 2x Red Bull Rampage Champion (2010, 2023)

Ian Walsh

Big Wave Surfer · Multiple Jaws Challenge Titles · Red Bull Athlete

Griffin Post

Big Mountain Skier · Filmmaker

Bryan Iguchi

Freeride Snowboarding Pioneer

Breezy Johnson

2026 Olympic Gold Medalist · Women's Downhill, Milano Cortina

Tommy Moe

USA Olympic Gold Medalist · Alpine

Anna Gibson

USA Olympic Skimo · Top-3 Global Trail Runner

Resi Stiegler

3x Olympian · Jackson Hole Icon

Benjamin Alexander

Jamaica Olympic Skier · First Jamaican Alpine Olympian

Yuki Kadono

Japan Olympic Snowboarder · 6x X Games Medalist · Burton US Open Winner

Contract terms, shoot logistics, 6am call times, weather blowing up the plan an hour before a shot — Nate ran point on it all. More than a few of these turned into real friendships, and that's usually the difference between content that feels staged and content that doesn't.

Let's Work Together

Ready to Bring This to Your Brand?

If you're passionate about what you do and looking for a creative partner who'll bring that same energy — let's find out what's possible together.

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