Jackson Hole Mountain Resort
Case Study · Jackson Hole Mountain Resort · 2019 – 2026
In the summer of 2019, I left an unfulfilling job in tech and moved to Jackson Hole with no playbook — just the belief that if I led with my heart instead of my brain, a path would reveal itself. It did. I started at JHMR as eCRM & Market Research Manager, then in 2021 jumped at a chance to take over @jacksonhole on social media. "Only option is to crush it," read the sticky note on my monitor for the next four years.
What followed was 4+ years of building one of the most recognized mountain brands in the world from the inside. I found flow state in creating. Pushed myself to become a photographer, a drone pilot, a filmmaker, a writer. Trained alongside the pros so I could ski and shoot at the level the terrain demanded. To make the brand feel like Jackson Hole, I had to fully embody it — to really live the dream.
I grew Kings & Queens of Corbet's from a niche freeride competition into a globally recognized event brand — 3.3 billion earned media impressions and 50M social views at a ▲146% YOY in the 2025 season. I built the largest ski resort social audience in the world. And along the way, I skied more untouched powder than I can count.
After 6.5 years, the numbers I'm most proud of aren't the impressions. They're the powder days I'd never have skied without this job, the athletes who became friends, the stories that moved people, and the realization — proven over and over again — that daydreams are the blueprints for reality.
Jackson Hole Mountain Resort
Arrived as a data strategist and left as something more. Rebuilt JHMR's email marketing program from templates to full targeting strategy, driving list growth and measurable engagement. Simultaneously built and ran a market research team delivering biannual guest surveys that shaped resort-wide decisions. The groundwork of trust, fluency, and systems thinking was laid here — even if no one outside the resort was watching yet.
In late 2021, Nate moved teams internally to begin building his career in content marketing and storytelling. Responsibilities included overseeing all social media and blog content. No playbook handed down. Just an opportunity to grow the most inspiring brand in skiing, while honing creative skills and building relationships with content creators and athletes alike.
Over the next four years, Nate transformed JHMR's social and content operation into the highest-performing ski resort media presence in the world. He rebuilt the content calendar with a creative-first philosophy — balancing local relevance, global resonance, and paid/organic alignment across every platform and season. He hired and directed a roster of creative contractors: photographers, videographers, directors of photography, and producers. He launched original film series. He grew the combined audience by 300,000 followers. He turned Jackson Hole into even more of a bucket-list destination.
The final chapter was the full realization of everything built before. Kings & Queens of Corbet's reached 3.3 billion total media impressions and 50M social views at a 146% YOY delta (▲) in a single season. The combined social audience crossed 1.4 million followers — the largest of any ski resort globally. Original films were earning audiences far beyond the resort's direct reach. Nate was producing, directing, writing, managing athletes, and overseeing the full creative operation. He had become exactly what Jackson Hole demands: someone who lives the adventure as fully as they create it.
Seven years of creative direction, content strategy, and relentless output — distilled into the metrics that matter most.
Across Instagram, Facebook, TikTok, YouTube, X, and Threads over 6.5 years.
Original film, social video, and platform-native content drove sustained reach across platforms.
Likes, comments, shares, and saves — real audience response to content that actually moved people.
Built the largest combined social media audience of any ski resort in the world — over 1.4M followers.
Net new audience built through creative strategy, original content, and platform expertise.
Far above industry benchmarks — earned through content that moved people, not tricks that gamed the algorithm.
Jackson Hole Mountain Resort
Of everything produced during those seven years, nothing captures the scale of impact quite like Kings & Queens of Corbet's — JHMR's signature freeride competition held in the gut-dropping entrance of Corbet's Couloir, one of skiing's most iconic features.
When Nate took creative ownership of the event's content strategy, it was already beloved locally. What he built it into was something else entirely: a globally recognized sporting spectacle with reach that most resorts will never approach in their entire existence.
He led all social content strategy, video production, and editorial storytelling across five editions — each year pushing the creative ambition harder, refining the production, and growing the audience. The content didn't just document the competition. It put you inside the minds of athletes standing at the edge of a cliff, deciding whether to drop.
By 2025, the campaign had broken through to a scale that was almost hard to believe: 50M social impressions and 3.3B total media impressions in a single season — ▲146% YOY.
Photo: Keegan Rice · Corbet's Couloir, JHMR
Jackson Hole Mountain Resort
Beyond the daily content operation, these are the long-form stories — the ones rooted in the terrain, the people, the history, and the human moments that make Jackson Hole unlike anywhere else on earth.
Managing JHMR's athlete and ambassador program meant building real creative relationships with some of the most accomplished names in mountain sports — and turning those relationships into content that moved audiences globally.
Every athlete relationship was managed end-to-end — contract negotiation, creative integration, shoot direction, and multi-platform rollout. The goal was never just content. It was authentic storytelling that honored what made each athlete and each partnership genuinely compelling.
From shoots with Jimmy Chin and Kai Jones to on-snow sessions with Olympians, Nate directed it all — always with an eye toward the human story behind the athletic achievement, and the audience waiting on the other side of it.
If you're passionate about what you do and looking for a creative partner who'll bring that same energy — let's find out what's possible together.