Nate left an unfulfilling job in Colorado and moved to Jackson Hole in July, 2019. No playbook, just a leap of faith far outside his comfort zone in pursuit of his passions: skiing and fly fishing. He hoped that along the path his heart had illuminated, his journey would result in a self-realized dream of living for the simple pursuit of happiness. A transformation occurred with unforeseen beneficial results, propelling his growth leagues beyond his wildest dreams.
Over seven years of life-changing experiences at Jackson Hole Mountain Resort, Nate had the incredible opportunity for four-plus years to take the reins of the most recognizable brand in skiing and build it into an absolute juggernaut.
Inspire, so that others may aspire. Live the Jackson Hole adventure, so as to accurately portray Jackson Hole in all of its wild glory. Authenticity only comes from living it — and Nate lived it, all-gas-no-brakes.
Nate became a producer, professional photographer, an FAA-certified drone pilot, an adventure journalist, an elite skier, athlete manager, primary liaison for VIP guests, and creative director for social media. He forged friendships with his idols. He grew exponentially both as a creative and as a person through innumerable experiences beyond comfort's boundaries.
It's not the number of powder days or total impressions (although, both are sources of immense pride). The growth is what Nate is most proud of over his tenure. From a fresh-faced frother ready to learn the mountain like the back of his hand to a reliable, self-confident creative most at home in the mountains. He relished being the Swiss Army knife, capably versatile in any situation or environment.
Nate feels so much gratitude for all the legendary colleagues, athletes, creatives, locals, and friends. Passion unites and creates community. Community fuels growth, and growth fuels progress.
Arrived as a data strategist and left as something more. Rebuilt JHMR's email marketing program from templates to full targeting strategy, driving list growth and measurable engagement. Simultaneously built and ran a market research team delivering biannual guest surveys that shaped resort-wide decisions. The groundwork of trust, fluency, and systems thinking was laid here — even if no one outside the resort was watching yet.
In late 2021, Nate moved teams internally to begin building his career in content marketing and storytelling. Responsibilities included overseeing all social media and blog content. No playbook handed down. Just an opportunity to grow the most inspiring brand in skiing, while honing creative skills and building relationships with content creators and athletes alike.
Over the next four years, Nate transformed JHMR's social and content operation into the highest-performing ski resort media presence in the world. He rebuilt the content calendar with a creative-first philosophy — balancing local relevance, global resonance, and paid/organic alignment across every platform and season. He hired and directed a roster of creative contractors: photographers, videographers, directors of photography, and producers. He launched original film series. He grew the combined audience by 300,000 followers. He turned Jackson Hole into even more of a bucket-list destination.
The final chapter was the full realization of everything built before. Kings & Queens of Corbet's reached 3.3 billion total media impressions and 50M social views at ▲146% YOY in a single season. The combined social audience crossed 1.4 million followers — the largest of any ski resort globally. Original films were earning audiences far beyond the resort's direct reach. Nate was producing, directing, writing, managing athletes, and overseeing the full creative operation. He had become exactly what Jackson Hole demands: someone who lives the adventure as fully as they create it.
Seven years of creative direction, content strategy, and relentless output — distilled into the metrics that matter most.
Across Instagram, Facebook, TikTok, YouTube, X, and Threads over 6.5 years.
Original film, social video, and platform-native content drove sustained reach across platforms.
Likes, comments, shares, and saves — real audience response to content that actually moved people.
Built the largest combined social media audience of any ski resort in the world — over 1.4M followers.
Net new audience built through creative strategy, original content, and platform expertise.
Far above industry benchmarks — earned through content that moved people, not tricks that gamed the algorithm.
Of everything produced during those seven years, nothing captures the scale of impact quite like Kings & Queens of Corbet's — JHMR's signature freeride competition held in the awe-inspiring entrance of Corbet's Couloir, skiing's most iconic in-bounds run.
When Nate took creative ownership of the event's social content strategy, it was already beloved locally. What he built it into was something else entirely: a globally recognized sporting spectacle with reach that most resorts will never approach in their entire existence.
He led all social content strategy, including photo and video production and editorial storytelling across five editions. His work fueled the meteoric rise of the event's popularity on a global scale, pushing the creative ambition harder, refining the production, and growing the audience.
By 2025, the campaign had broken through to a scale that was almost hard to believe: 50M social impressions and 3.3B total media impressions in a single season — ▲146% YOY.
Next-Level Couloir — establishes the cinematic template.
Taming the Beast — deeper athlete storytelling, broader distribution.
Behind the Scenes — a more intimate editorial lens on preparation and consequence.
The Mind Game — psychological portrait of athletes at the edge.
Peak season. 50M social impressions · 3.3B total media impressions. — Watch 2025 Recap ↗
Beyond the daily content operation, these are the long-form stories — the ones rooted in the terrain, the people, the history, and the human moments that make Jackson Hole unlike anywhere else on earth.
A remote, dawn-to-dusk 6,000-foot ascent — by canoe across String Lake, up the CMC route, to the summit mesa and back. Words and photography by Nate Berenson.
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A first-person ascent of the Tetons' iconic pinnacle — setting audacious goals, overcoming doubt, and what it feels like to finally stand on top of the world. Words and photography by Nate Berenson.
Read the Full Story →Hear what others have said.
A few of the names Nate got to work alongside — one slice of a much bigger roster he managed year-round through JHMR's athlete and ambassador program.
Contract terms, shoot logistics, 6am call times, weather blowing up the plan an hour before a shot — Nate ran point on it all. More than a few of these turned into real friendships, and that's usually the difference between content that feels staged and content that doesn't.
If you're passionate about what you do and looking for a creative partner who'll bring that same energy — let's find out what's possible together.
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